- Scope: Design and development of Equity bank group websites
- Client: Equity Bank
- Techonologies used: PHP, MySQL, PyroCMS, Foundation Framework, Jquery
- Year: 2012
We designed and developed 11 websites for Equity Bank in 2012, this include all its subsidiaries in other countries like S.Sudan, Rwanda Tanzania and Uganda.
The design of Equity bank website is very simple and does not require much time to understand what the website is communicating. This is because of simplicity of landing pages, arrangement of content and most important the alignment of navigation links. These websites captures the attention of users, conveys the information that they might need.
Some of the key areas we focused on were:
- Reduction of User’s Cognitive Effort by making the webpages simpler and easier to navigate. We also kept the navigation structure of the website intuitive.
- We also focused on visitor’s attention by reducing pop-up style banners or java script popups
- All navigation links have proper headers
- Use of the equity brand colors consistently across all the pages
- All content is categorized and provides an effective way for visitors to scan through the site.The equity bank content team also did a great job to write and edit all the content in a language that is geared towards the different user groups.
- The menu structure is simplistic making it easier for site visitors to find what they are looking for very quickly.
- We also avoided wasted white spaces on the websites by making the content compact and avoiding long pages.
- We ensured the website communicate effectively by keeping the visual cues to the point to enhance distinctiveness and to provide emphasis.
- We also used user familiar formats such like placing the search box in places where users would expect it, using familiar terms like sign-up and log-in and placing the major links in familiar places will help in reducing the user’s learning curve for your website
- We ensure that we tested the websites and that all the stated requirements were in place together with those functionalities necessary for the website. The site is responsive and also
- The websites are responsive and compatible with all browsers.
- We also ensured the security issues were in place to avoid hacking of the websites or malicious intruders.
- The sites also have links to social networks we are also key area in advertising their products and viewing people comments about them.
- We also ensured that their You-Tube Videos are linked to their websites so that visitors can be able to access full information about Equity Bank.
The following powerful tools were used
We used several tools to come up with such kind of user interactive websites . Listed below are some of the tools we used.
- PyroCMS running on codeIgniter (PHP 5.2 )
- CSS 3 for design
- Foundation Framework
Why did we choose these tools?
The above tools enabled us to come up with responsive website which can be accessed through mobile phones and tablets. We were also able to come up with websites which are compatible with all browsers. The toolset also enabled us to develop a dynamic website which is easy to manage even by our clients after deployment.